Shampoo is one of the most important and widespread hair-care products in the national and international markets. The international financial crises of 2008 did damage to many branches of industry worldwide. Some of them are still trying to recover to their pre-crisis-levels. Despite the 2008 crisis, the market for household wares, including shampoo did not suffer and actually has seen steady growth.
Manufacturers have changed their needs and preferences due to the 2008 crisis, but not the average consumer. Consumer goods such as soap, shampoo and detergent always enjoy a wide popularity regardless of the macroeconomic situation.
The rate of inflation usually affects the salary of ordinary people, but very rarely does it effect their taste. Additionally, positive tendencies in the home care market are observed every year. For example, about 40,000 new beauty care products appear on the market each year.
Shampoos became a part of everyday life in the 1960s. This was due in part to the production of the efficient surface-active substance known in the industry as ethoxylated sodium lauryl sulfate.
Today, the size of the beauty care market is growing by 10% each year. Given that 90% of the world’s population uses shampoo on a daily basis, demand will continue to increase as the global population increases.
According to the analysts of the Discovery Research Group, the volume of the hair care products market as of 2010 was about 3.3 billion dollars. The home care market is characterized by import dependence. More than 80% of the raw materials used for the production of cosmetics and care products is not produced domestically, but is imported from countries all around the world.
Soap and shampoo companies use modern equipment to obtain high-quality and efficient soap mixtures that serve as cleaning agents with no harm to human health. Additionally, cosmetic product establishments follow the development of the technology market and its latest offers to remain efficient and cost effective.
At production facilities, shampoo is made from chemical components that are thoroughly blended. Modern shampoo consists of water, surface-active agents, additives, favors and non-organic salts to maintain its viscosity. The composition of the shampoo surface layer may be compared with biological fuel and chemical mixtures that are becoming more and more popular in the oil products market. Natural oils and vitamins serve as additives. That is why the fuel blending systems, used at industrial and energy production facilities can be also used to produce personal care products such as shampoos, soaps and detergents.
These versatile industrial blending units are designed to blend water and various liquid components with active natural and alcohol additives to improve the final product.
The blending equipment, that was once considered to be an object of luxury even for industrial manufacturers, has now become an integral part of any technological blending process that is connected with liquid blending.
Due to these modern blending units, manufacturers can produce shampoo that is characterized by low power consumption, possibility to perform different technological processes on one unit and trouble-free operation.